I watch videos on MTV in the morning sometimes. Recently, they've been picking a lesser-known, or "indie" band to feature during the commercial breaks.Live clips, video bits, interviews, etc. This week is apparently MIA week, and they seem to have kicked up the in-between band exposure quite a bit. So far I've been watching for 15 minutes, and it's gone like this: Fergie video -> 20 second MIA spot-> Cribs ad Featuring MIA -> a couple other ads -> 20 second MIA spot -> Daughtry Video -> 20 second MIA spot, and on. It's a lot of MIA, is all! Basically they're running 2 MIA segments for every video played, plus incorporating her into all the Network ads. She's getting far more exposure this week than any of the major mainstream artists that are getting their video played. Weird, huh?
Oh, and Rilo Kiley and Lupe Fiasco are right up there next to the T-Pains and Linkin Parks in the video rotation these days. Just saying...the line between Hype Machine and MTV just isn't all that thick anymore.
You're comparing the small artists on MTV and the large artists on Hype Machine. You do that, and of course the line isn't going to be as thick. Still haven't seen that Yeasayer video on MTV yet. Maybe they'll get on cribs this season too!
Posted by: | November 28, 2007 at 04:48 PM
MIA is on a major so how is this surprising?
Posted by: jason | November 28, 2007 at 08:02 PM
She is also being featured on mtvU's Backstage Pass: http://www.mtvu.com/music/backstage_pass/
Posted by: Kennedy | November 29, 2007 at 10:35 AM
I agree with jeff....i have seen silversun pickups and a host of other bands in this "featured week" thing. The Thermals were also gonna get one, but it got switched last minute.
Posted by: tom | November 30, 2007 at 09:56 AM
In my opinion different music channels are very useful. They keep us informed in the sphere of music. As for me, every morning I watch videos on MTV and learn something new.
Posted by: Opra | December 04, 2007 at 02:58 AM
I love MIA
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