I watch videos on MTV in the morning sometimes. Recently, they've been picking a lesser-known, or "indie" band to feature during the commercial breaks.Live clips, video bits, interviews, etc. This week is apparently MIA week, and they seem to have kicked up the in-between band exposure quite a bit. So far I've been watching for 15 minutes, and it's gone like this: Fergie video -> 20 second MIA spot-> Cribs ad Featuring MIA -> a couple other ads -> 20 second MIA spot -> Daughtry Video -> 20 second MIA spot, and on. It's a lot of MIA, is all! Basically they're running 2 MIA segments for every video played, plus incorporating her into all the Network ads. She's getting far more exposure this week than any of the major mainstream artists that are getting their video played. Weird, huh?
Oh, and Rilo Kiley and Lupe Fiasco are right up there next to the T-Pains and Linkin Parks in the video rotation these days. Just saying...the line between Hype Machine and MTV just isn't all that thick anymore.