Not sure what type of deal Paramore broke with MTV, but Misery Business must get played on a promo literally a dozen times an hour on that channel. Plus there's some face time on that "This isn't a beach..." ad. It's quite overwhelming. Not that I have anything against it. Paramore is a pretty good band, and Misery Business is a jam, it just seems like a pretty hard push for a band that's by no means the biggest act in the world right now. Assuming this isn't some sneaky powerplay by Fueled by Ramen to get one of their rising stars some exposure...wait a minute, of course it is. Here I was almost trying to assume that there was some sort of logic and ethics behind ad-music placement. Well whatever. I'll take this leading up to the VMAs over a month of various Pete Wentz muggings.
I think its funny that MTV is overplaying a band to no end (at least as far as I'm concerned...me who watches hardly any MTV ever) without ever showing its video. The whiny complaint that MTV isn't about music anymore is kinda silly. Sure, they don't show videos, but everything they put on there, from the creepy dating shows to the latest Real world slutfest is draped in music. Current, relevant, popular music, too, not just background stuff. Much much more then similar shows on different channels, at least. MTV stopped showing music videos, but they certainly didn't abandon the whole Music Television thing. All they did was recognize that nobody will sit and watch a music video straight through, so they figured out different mediums to broadcast those same tunes. Sometimes it's having the band show you their house, sometimes it's to complement a scene on The Hills, and sometimes it's just straight up as an ad in-between shows. I mean face it...MTV has always just been a marketing ploy to sell music to viewers in ways that make the consumer feel like they're not watching an ad. Isn't this current system of incorporating it into shows much more convincing than the whole music video thing? If you like watching that kind of stuff, It's gotta be seen as a better alternative.